Why sustainability is important

Why sustainability is important

What does sustainability mean?

Sustainability was defined by the United Nations Brundtland Commission as addressing current demands without sacrificing the capacity of future generations to address their own needs. A sustainable business will try to ensure that natural resources are available for the long term. Thus, they will aim to prevent their depletion by adopting a sustainable business model. Put simply, sustainable practices seek to preserve the environment we live in. Reducing CO2 emissions, utilising renewable energy, ethically sourcing materials, and using recycled packaging are just some of the many examples of strategies undertaken by sustainable businesses.

Why is sustainability important?

Sustainability and preservation of the environment are crucial for future generations. By looking after the planet, we ensure a healthy environment for our children and grandchildren. Unsustainable strategies can deplete natural resources, which may impact the future. Ethically sourcing materials can help improve the lives of people across the globe.

The exploitation of employees in developing nations can be avoided by ethical procurement of materials. Additionally, a sustainable business will contribute to preventing harm to the local environment in these nations. By reducing its carbon footprint, a company can also help combat climate change. Therefore, we may say that sustainability is crucial for the future lives of all people.

What do we do to help the planet?

Sustainability is a core value for us at Huku. We believe that if a product can be made from renewable and sustainable materials, it should. We are 100% plastic-free! All of our products are handmade using sustainable natural materials. Our materials come from nature and can return to nature! We take pride in the quality of every product we make, and our lifetime guarantee is a testament to this. The lifetime guarantee on our products helps the environment as customers do not need to worry about purchasing a board in the future, which means less deliveries and production.

We also work with Tree-nation to plant trees. A tree is planted for each product we sell through our website. By planting trees, we also compensate for the CO2 emissions of our website. 

How you can incorporate sustainable practices at home

You can begin helping the environment at home! There are numerous things you can do to help. Avoiding disposable items such as plastic bags is a great start. Try to incorporate more reusable items into your daily life. Switch disposable water bottles, shopping bags, and coffee cups for reusable alternatives which you can use for many years.

Food waste reduction is another excellent sustainable practice. Writing out a list before food shopping, reusing leftover ingredients and shopping for in-season foods are all ways to help reduce the food you waste.

Supporting local small businesses is often more environmentally friendly than buying from large chains or online retailers. Buying locally will help reduce CO2 emissions as the distribution channel is generally smaller.


Sustainability is all about addressing current needs without negatively impacting the ability of future generations to reach their needs. Sustainable businesses undertake various practices to ensure they have access to natural resources in the long run. Sustainability is important for everyone on the planet. Preserving the environment in developing countries helps with the standard of living of the local population. Sustainability is a core value for us at Huku and that is why we use only sustainable natural materials. We plant trees for the products we make and to compensate for the C02 emissions of our website. Everyone can contribute to the preservation of the environment through daily habits such as reducing waste and shopping locally.


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